Wednesday, August 9, 2017

Creating a Customer Emails List - Google Adwords

  1. Sign in to AdWords.

  2. Click Shared library.

  3. Click Audiences.

  4. Click +Remarketing list and select “Customer emails” from the drop-down menu.

  5. Enter a name.

  6. Select “Upload customer email addresses.”

  7. Choose a file (The data file must use the .csv format and must be no more than 5GB. )

  8. Enter an email opt-out link. Provide a link to the page where people can manage their preferences for receiving email from you, including opting out of any email lists they may be subscribed to.

  9. Set a membership duration.

  10. Check the box “This data was collected and is being shared with Google in compliance with Google’s policies.”

  11. Click Upload and save list. You can view the progress of your uploading file under “Audiences,” which can take up to 3 hours to complete.

  12. Add your customer emails list to your campaign.

    • To show ads on Gmail, add your list to a “Display Network only” campaign that uses “Gmail Ads” from the “Ad gallery.” To do this, open the campaign, click the Display Network tab, click + Targeting, choose your campaign and ad group, click “Add targeting” and select “Interests and remarketing,” then click “Remarketing lists” and select a list.

    • To show ads on Google Search, add your list to a “Search Network only” or “Search Network with Display Select” campaign.
    • To show ads on YouTube, add your list to an “Online video” campaign.
Source: https://support.google.com/adwords/answer/6276125?hl=en#requirements

Saturday, July 1, 2017

2017 - A New Beginning of Life

Aah.....finally a much awaited time....My own home in Ghaziabad. We shifted to our home during the last month of 2016 and now things are much easier when you live in your own home.This is the time to think beyond the biggest investment of your life.

Every month since we shifted is an opportunity to create, invent, decorate the dreams we have seen in the past. A few hectic days every month but we enjoy achieving our dreams come true. After six months, things are being settled down and we have plenty of time for each other. Meanwhile, we explored most of the places within the city which we could never visit earlier. Restaurants & Multiplexes at RDC and Aryanagar are the nearest to reach. Sector 23 market is the nearest to shop. Drizzlingland is the nearest park to fun.






All in all....enjoying the life.

Thursday, July 14, 2016

Road to 2016

Three years is a long time and this is what I've spent in Flexsin so far. I've been here from Aug 2013 and the next month I'll be 3 years old here...Feels like now I'll be shifted from Playway to Nursery or KG to be precise.

Its been a journey from the time which I have forgot completely to the time which is most memorable in my life. Becoming a father is the special feeling which I got during my tenure in Flexsin so past 3 years have been pretty decent and growing for me and my family.

But its not the end and in fact I do not know how many more years I will serve them but yes working at Flexsin will always be a part of my life with passion. Hope for the best.

Monday, September 22, 2014

19 Ways to Increase Traffic on Your Website/Portal/Online Store

1. In-depth articles - 6% of Google search results contain In-depth articles.
- Schema.org Article markup
- Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.
- Google+ Authorship (Authorship markup is no longer supported in web search.).
- Pagination and canonicalization best practices.
- First click free – for paywall content(Content targeting in which the first article page can be seen without subscribing, any further clicks on the article page will prompt the user to log-in or subscribe to the news site. ).

2. Rich snippets from structured data
- including events, songs, videos and breadcrumbs.

3. Video optimization
- Video snippets generally require creating a video XML sitemap and adding schema.org video markup. As the thumbnail highly influences clicks, choose wisely.

4. Improving site speed
- Make Sure Your Site is Responsive
- Improving site speed not only improves visitor satisfaction but it may also have a direct influence on your search rankings.
- As important as page speed is for desktop search Google considers it even more important for mobile devices.

5. Smartphone SEO - Google confirms that smartphone errors may result in lower mobile rankings like:
- Redirecting visitors to the wrong mobile URL.
- Embedding a video that doesn't play on a particular phone (Flash video on an iPhone).
- Pop-ups that aren't easily closed on mobile.
- Buttons or fonts that are too small on a mobile device.

6. Social annotations with Google+
- When you share content on Google+, your network can see it every time they search Google.

7. Ongoing on-page SEO
- indexing, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization.

8. Advertise
- Paid search
- Paid social
- Display advertising are all excellent ways of attracting visitors.

9. Get Social
- Image-heavy social sites like Pinterest and Instagram.
- Twitter and Facebook.

10. Content Marketing
- News-based blog posts with long-form content
- Infographics and data-driven pieces for maximum impact

11. Target Long-Tail Keywords
- Long-tail keywords account for a majority of web searches.
- A great benefit of staying focused with long-tail key terms is that they usually convert better.
- Structure some content around those.

12. Start Guest Blogging
- Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain.

13. Go After Referral Traffic

14. Post Content to LinkedIn
- Doing so can boost traffic to your site, as well as increase your profile within your industry.

15. Link Internally

16. Don’t Neglect Email Marketing
- Share newsletters
- Share updates

17. Examine Your Analytics Data
- Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies.

18. Decrease Bounce Rate
- Check your keywords for this, and optimize those pages to reduce your bounce rate.

19. Create a Company Blog to Increase SEO Traffic
- Use the blog to write about your niche, whether it's construction, beauty or entertainment.
- Try to do keyword research to find out which phrases are trending in your industry and include them in the blog posts.


Tuesday, September 16, 2014

App Store Optimization

ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks, the more downloads will be there. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

Various components that can affect your ASO:
Main Factors:
Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
Secondary Factors:
Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them.
Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.

Thursday, August 28, 2014

First anniversary at Flexsin

On 27th Aug 2014, I have completed one year at Flexsin Technologies, Noida successfully. I am quite pleased with my tenure and performance while working on client's projects during the time. Now I can feel lot relaxed from my mind. I have seen many changes during past 12 months, team shuffled, team members left, new members joined, and many other such changes but it is the part of our life. Changes are mandatory and no one can challenge the TIME which actually causes changes.

I have also been witnessed to ups and downs of the department during previous year. For now, I am looking forward to work her for more year/s but let see where my destiny takes me in coming time.

Tuesday, July 15, 2014

Third Shift to Noida: Sector 56 This time

Jul, 06 2014, Sunday: Once again destiny brought me to Noida. This is the third regular time or I can say 4th time if include 7 days stay with Hemant too. Its the regular second time that I am staying in the PG. Last time it was April 2013 when I stayed in a PG at sector-20 in Noida with my friend Mohit who was working at Ishir Digital. At that point of time, I was working with Pagetraffic but it was a short duration of only 3 months I could stay in the PG.

Now, in 2014 when I have completed 10 months at Flexsin Technologies, I have shifted from modinagar to a PG in sector-56 in Noida. It takes around 25-30 minutes to me to reach to the office in Sector-63. My friend Pankaj and Arvind referred me to this PG. Overall PG looks fine with hygenic rooms and washrooms, RO, Television, cooler and fan. At all it is worth to what I pay here every month.