Monday, September 22, 2014

19 Ways to Increase Traffic on Your Website/Portal/Online Store

1. In-depth articles - 6% of Google search results contain In-depth articles.
- Schema.org Article markup
- Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.
- Google+ Authorship (Authorship markup is no longer supported in web search.).
- Pagination and canonicalization best practices.
- First click free – for paywall content(Content targeting in which the first article page can be seen without subscribing, any further clicks on the article page will prompt the user to log-in or subscribe to the news site. ).

2. Rich snippets from structured data
- including events, songs, videos and breadcrumbs.

3. Video optimization
- Video snippets generally require creating a video XML sitemap and adding schema.org video markup. As the thumbnail highly influences clicks, choose wisely.

4. Improving site speed
- Make Sure Your Site is Responsive
- Improving site speed not only improves visitor satisfaction but it may also have a direct influence on your search rankings.
- As important as page speed is for desktop search Google considers it even more important for mobile devices.

5. Smartphone SEO - Google confirms that smartphone errors may result in lower mobile rankings like:
- Redirecting visitors to the wrong mobile URL.
- Embedding a video that doesn't play on a particular phone (Flash video on an iPhone).
- Pop-ups that aren't easily closed on mobile.
- Buttons or fonts that are too small on a mobile device.

6. Social annotations with Google+
- When you share content on Google+, your network can see it every time they search Google.

7. Ongoing on-page SEO
- indexing, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization.

8. Advertise
- Paid search
- Paid social
- Display advertising are all excellent ways of attracting visitors.

9. Get Social
- Image-heavy social sites like Pinterest and Instagram.
- Twitter and Facebook.

10. Content Marketing
- News-based blog posts with long-form content
- Infographics and data-driven pieces for maximum impact

11. Target Long-Tail Keywords
- Long-tail keywords account for a majority of web searches.
- A great benefit of staying focused with long-tail key terms is that they usually convert better.
- Structure some content around those.

12. Start Guest Blogging
- Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain.

13. Go After Referral Traffic

14. Post Content to LinkedIn
- Doing so can boost traffic to your site, as well as increase your profile within your industry.

15. Link Internally

16. Don’t Neglect Email Marketing
- Share newsletters
- Share updates

17. Examine Your Analytics Data
- Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies.

18. Decrease Bounce Rate
- Check your keywords for this, and optimize those pages to reduce your bounce rate.

19. Create a Company Blog to Increase SEO Traffic
- Use the blog to write about your niche, whether it's construction, beauty or entertainment.
- Try to do keyword research to find out which phrases are trending in your industry and include them in the blog posts.


Tuesday, September 16, 2014

App Store Optimization

ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks, the more downloads will be there. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

Various components that can affect your ASO:
Main Factors:
Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
Secondary Factors:
Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them.
Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.

Thursday, August 28, 2014

First anniversary at Flexsin

On 27th Aug 2014, I have completed one year at Flexsin Technologies, Noida successfully. I am quite pleased with my tenure and performance while working on client's projects during the time. Now I can feel lot relaxed from my mind. I have seen many changes during past 12 months, team shuffled, team members left, new members joined, and many other such changes but it is the part of our life. Changes are mandatory and no one can challenge the TIME which actually causes changes.

I have also been witnessed to ups and downs of the department during previous year. For now, I am looking forward to work her for more year/s but let see where my destiny takes me in coming time.

Tuesday, July 15, 2014

Third Shift to Noida: Sector 56 This time

Jul, 06 2014, Sunday: Once again destiny brought me to Noida. This is the third regular time or I can say 4th time if include 7 days stay with Hemant too. Its the regular second time that I am staying in the PG. Last time it was April 2013 when I stayed in a PG at sector-20 in Noida with my friend Mohit who was working at Ishir Digital. At that point of time, I was working with Pagetraffic but it was a short duration of only 3 months I could stay in the PG.

Now, in 2014 when I have completed 10 months at Flexsin Technologies, I have shifted from modinagar to a PG in sector-56 in Noida. It takes around 25-30 minutes to me to reach to the office in Sector-63. My friend Pankaj and Arvind referred me to this PG. Overall PG looks fine with hygenic rooms and washrooms, RO, Television, cooler and fan. At all it is worth to what I pay here every month.

Friday, May 9, 2014

Blessed with a Baby Girl

03rd April 2014 is the most memorable day of my life. God blessed me and my wife with a baby girl on this day. Thank you God......

I am feeling on top of the world as my beloved give me the most precious gift of my life....my little cutie...names Shree. Becoming a father is an awesome feeling and you can not just miss the day when you would expect to be a father. She was weighing 3.2 kilograms on her birthday.
Shree on Day 2: 

Shree on Day 5: 
Shree on Week 2: 

Shree on Week 2: 

God bless you my child.

Saturday, January 11, 2014

Life at Flexsin: First 6 Months

First six months at Flexsin Technologies, Noida has been wonderful. I found some really good friends here including my team mates, my seniors and juniors.




I have experienced completely professional environment here. We have lot of clients from across the globe including the United States, UK, Australia, Canada, China etc. The main difference between the work responsibilities at Flexsin and the previous organization is that here I have to call my clients daily....sometimes 4 calls a day. Communicating regularly with the clients make it easier to understand the nature and business of the client. Most of the clients I used to talk are soft in nature.

I've a professional team having senior SEOs. SEOs, Executives etc and all of them are doing their job with full responsibilities. I wish them all Best of luck for their future and projects.

Happy Holi to all of you.....

Saturday, October 26, 2013

Joined Flexsin Technologies as Project Lead

Last week of August 2013, I joined Flexsin Technologies on 27th Aug'13 as the Project Lead in the Internet Marketing department. After 8 rounds of interviews, finally I was selected by Flexsin. During last 2 months of working at flexsin, I found a very much friendly environment here. I made few good friends too, some of them are Manish, Arun, Neeraj, Gautam, Chiranjeet and the list goes on.

The team I have been given is very close to me as well. All its memeber are very hard working and sincere including Vivek, Saifur, Ashish, Heera, Rakesh. I pray to God for the good luck to my team. I felt an absolute professional and calm environement here and I believe it would be similar in coming months too.