Tuesday, September 16, 2014

App Store Optimization

ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks, the more downloads will be there. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

Various components that can affect your ASO:
Main Factors:
Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
Secondary Factors:
Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them.
Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.

Thursday, August 28, 2014

First anniversary at Flexsin

On 27th Aug 2014, I have completed one year at Flexsin Technologies, Noida successfully. I am quite pleased with my tenure and performance while working on client's projects during the time. Now I can feel lot relaxed from my mind. I have seen many changes during past 12 months, team shuffled, team members left, new members joined, and many other such changes but it is the part of our life. Changes are mandatory and no one can challenge the TIME which actually causes changes.

I have also been witnessed to ups and downs of the department during previous year. For now, I am looking forward to work her for more year/s but let see where my destiny takes me in coming time.

Tuesday, July 15, 2014

Third Shift to Noida: Sector 56 This time

Jul, 06 2014, Sunday: Once again destiny brought me to Noida. This is the third regular time or I can say 4th time if include 7 days stay with Hemant too. Its the regular second time that I am staying in the PG. Last time it was April 2013 when I stayed in a PG at sector-20 in Noida with my friend Mohit who was working at Ishir Digital. At that point of time, I was working with Pagetraffic but it was a short duration of only 3 months I could stay in the PG.

Now, in 2014 when I have completed 10 months at Flexsin Technologies, I have shifted from modinagar to a PG in sector-56 in Noida. It takes around 25-30 minutes to me to reach to the office in Sector-63. My friend Pankaj and Arvind referred me to this PG. Overall PG looks fine with hygenic rooms and washrooms, RO, Television, cooler and fan. At all it is worth to what I pay here every month.

Friday, May 9, 2014

Blessed with a Baby Girl

03rd April 2014 is the most memorable day of my life. God blessed me and my wife with a baby girl on this day. Thank you God......

I am feeling on top of the world as my beloved give me the most precious gift of my life....my little cutie...names Shree. Becoming a father is an awesome feeling and you can not just miss the day when you would expect to be a father. She was weighing 3.2 kilograms on her birthday.
Shree on Day 2: 

Shree on Day 5: 
Shree on Week 2: 

Shree on Week 2: 

God bless you my child.

Saturday, January 11, 2014

Life at Flexsin: First 6 Months

First six months at Flexsin Technologies, Noida has been wonderful. I found some really good friends here including my team mates, my seniors and juniors.

I have experienced completely professional environment here. We have lot of clients from across the globe including the United States, UK, Australia, Canada, China etc. The main difference between the work responsibilities at Flexsin and the previous organization is that here I have to call my clients daily....sometimes 4 calls a day. Communicating regularly with the clients make it easier to understand the nature and business of the client. Most of the clients I used to talk are soft in nature.

I've a professional team having senior SEOs. SEOs, Executives etc and all of them are doing their job with full responsibilities. I wish them all Best of luck for their future and projects.

Happy Holi to all of you.....

Saturday, October 26, 2013

Joined Flexsin Technologies as Project Lead

Last week of August 2013, I joined Flexsin Technologies on 27th Aug'13 as the Project Lead in the Internet Marketing department. After 8 rounds of interviews, finally I was selected by Flexsin. During last 2 months of working at flexsin, I found a very much friendly environment here. I made few good friends too, some of them are Manish, Arun, Neeraj, Gautam, Chiranjeet and the list goes on.

The team I have been given is very close to me as well. All its memeber are very hard working and sincere including Vivek, Saifur, Ashish, Heera, Rakesh. I pray to God for the good luck to my team. I felt an absolute professional and calm environement here and I believe it would be similar in coming months too.

Sunday, October 6, 2013

Comeback from the dark: On the Way to Fly in the Sky

October 2012.....October 2013...12 months of my life I'll never forget. I can see bright light now and the darkest hour of my life is almost left behind. As I'll walk ahead I can see a new path.

October 2012....everything was going perfect. I was planning to celebrate Dushehra with my beloved in a different way. I planned a lot of new things for our forthcoming marriage anniversary and her birthday. I was also expecting my appraisal at Ishir, Noida same month. Suddenly, I lost almost everything. After several months of treatment, I started to recover and by the middle of Mar 2013, I joined PageTraffic as my new employer. I could work there for around 3 months till 30th May and I had to leave it for some personal reasons. I started to live as a paying guest in Sector 20 and made some good friends there. Looking for better opportunities it took around 3 months when I could find a better employer.

October 2013....now it has been a long time but I can't forget the life I spent in Noida....those 12 months I enjoyed a lot. I am thankful to my landlords who were very supportive and always behaved us like a family. I can't forget the Rafting tour with them to Rishikesh. We spent good time in the camps at Shivpuri, played volleyball near the river, bath in the coldest water, chatted in the bonfire, crossed the gigantic and dangerous rafts successfully. That was the wonderful time of my life and I pray to God to have the same in our life again and again. God bless us all!!!