ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks, the more downloads will be there. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.
Various components that can affect your ASO:
Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them.
Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.