1. Give me a description of your general SEO experience.
A. My experience is mainly with my own sites in the fields of mobile phones and approving loans in the UK. So far, my site is on first 3 pages for generic search terms involving mobile phones, mobile phone deals, contract mobile phones in a couple of search engines. That work is ongoing at this time.
2.Can you write HTML code by hand?
A. Yes I can. I do use some Editplus and MS Frontpage editors and then modify the code by hand as needed.
3. Could you briefly explain the PageRank algorithm?
A. In simple terms, Google uses the total number of inbound(incoming) links to a page to determine how important the page is. This "pagerank" has little to do with actual search results but can make a difference on user behavior.
4. Have you created any SEO tools either from scratch or pieced together from others?
A. No, I do make use of many tools already available on the internet as well as SEO programs that I have purchased.
5. What do you think of PageRank?
A. In relation to SEO projects, it is relatively unimportant but can give an indication of how much work needs to be done in gaining inbound links. Basically, it is used when a webmaster approaches sites for link exchange.
6. What do you think of using XML sitemaps?
A. I use them. They are an additional tool to help the search engines when they crawl a site. They are not the necessary part of the site, its up to you whether to use or not.
7. What SEO tools do you regularly use?
A. Keyword analysis tools like wordtracker, webmaster tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others.
8. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
A. Usually I would use the robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.
9. What areas do you think are currently the most important in organically ranking a site?
A. Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text(content) you place on your pages.
10. Do you have experience in copywriting and can you provide some writing samples?
A. My experience in "copywriting" is limited to my site's blog about mobile phones and so far is placing well in search results.
=======================
11. Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
A. Not yet! I am not particularly worried about it but I do try to write in such a way that others would be inticed to submit my articles.
12. Explain to me what META tags matter in today's world.
A. The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or content. The META keywords tag is not much of a factor in the major search engines.
13. Explain various steps that you would take to optimize a website?
A. 1. Interview the client to get a good grasp of the site's goals.
2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site.
3. Analyze site content, titles, META tags, and "alt" attributes to determine usage of relavant keywords and phrases.
4. Examine site navigation, link structure.
5. Determine the existence of robots.txt and sitemap.
6. Make recommendations for changes needed for the site and each individual page.
14. If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
A. I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.
15. Rate from 1 to 10, tell me the most important "on page" elements
A. #1 issue is content being relevant to expected search terms.
# 2 would then be page titles
# 3 is navigation structure.
# 4 would be "alt" attributes for images and other media presented on pages.
16. What do you think about link buying?
A. I discourage the practice for the most part. But in some cases, to beat our competitor, we have to buy some links from some relevant and good sites (like in footer or blogroll). One exception would be purchasing listings in highly reputable directories such as Yahoo directory.
17. What is Latent Semantic Analysis (LSI Indexing)?
A. LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "mobile phone deals" a literal search would only match the words used without taking into account words such as "phones", "phone". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.
18. What is Phrase Based Indexing and Retrieval and what roles does it play?
A. In regards to search results, it is a method that search engines such as google use to determine "relevance of a page based on phrases" acutally used in a document. Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.
19. What is the difference between SEO and SEM?
A. Seo is search engine optimization and is the process you use in getting your pages to place well on organic search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM.
20. What kind of strategies do you normally implement for backlinks?
A. I check the competitors backlinks to find hightly relevant sites and request a link from them. If reciprocal linking (or 3-way linking) is required, I may be able to place a link back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases, articles, directories, blogs to relevant media.
========================
21. What role does social media play in an SEO strategy?
A. Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing. E-mail marketing is also used as viral marketing.
22. What things wouldn't you to do increase rankings because the risk of penalty is too high?
A. I would avoid any site with the appearance of a link farm. I would also avoid any "spam" practice such as sites that re-direct visitors to your site.
23. Why might you want to use nofollow on an internal link?
A. Many sites have links (shoping carts and member login or logout links) that does nothig to contribute to site content. The search engine does not need to index those pages. Also putting nofollow will not contribute your page's link juice, rather search engines will still be able to crawl your links.
24. Are you familiar with web analytics and what packages are your familiar with?
A. Yes I am and the tool I use most frequently is Google's webmaster tools. I also use the available statcounter tools for my own sites. Knowing what search terms your visitors are actually using to find your site as well as where those visitors are coming from will help refine SEO efforts. The amount of time each visitor spends on your site will help in determining if content changes are needed.
25. From an analytics perspective, what is different between a user from organic search results and type-in user?
A A user coming into your site from an organic search usually has never visited your site before or is performing a general search for a specific product or topic. These visitors are trying to find the site that most suits thier needs. A "type-in" user is specifally interested in your website. They may have found your URL in print advertising or from a friend. Often, these users are familiar with what you are offering and are coming back to your site as a repeat visitor. A type-in user can be a returning visitor too.
26. What does competitive analysis mean to you and what techniques do you use?
A. Competitive analysis means taking a close look at websites that rank highly in search results and comparing those sites to the one you are optimizing. They have employed methods that are working and are a valuable source for ideas.
27. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
A. I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.
28. How many target keywords should a site have?
A. I advise not more than three or four well related keyword phrases per page. This allows for more effective optimization.
29. Why does Google rank Wikipedia for so many topics?
A. Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.
A. My experience is mainly with my own sites in the fields of mobile phones and approving loans in the UK. So far, my site is on first 3 pages for generic search terms involving mobile phones, mobile phone deals, contract mobile phones in a couple of search engines. That work is ongoing at this time.
2.Can you write HTML code by hand?
A. Yes I can. I do use some Editplus and MS Frontpage editors and then modify the code by hand as needed.
3. Could you briefly explain the PageRank algorithm?
A. In simple terms, Google uses the total number of inbound(incoming) links to a page to determine how important the page is. This "pagerank" has little to do with actual search results but can make a difference on user behavior.
4. Have you created any SEO tools either from scratch or pieced together from others?
A. No, I do make use of many tools already available on the internet as well as SEO programs that I have purchased.
5. What do you think of PageRank?
A. In relation to SEO projects, it is relatively unimportant but can give an indication of how much work needs to be done in gaining inbound links. Basically, it is used when a webmaster approaches sites for link exchange.
6. What do you think of using XML sitemaps?
A. I use them. They are an additional tool to help the search engines when they crawl a site. They are not the necessary part of the site, its up to you whether to use or not.
7. What SEO tools do you regularly use?
A. Keyword analysis tools like wordtracker, webmaster tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others.
8. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
A. Usually I would use the robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.
9. What areas do you think are currently the most important in organically ranking a site?
A. Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text(content) you place on your pages.
10. Do you have experience in copywriting and can you provide some writing samples?
A. My experience in "copywriting" is limited to my site's blog about mobile phones and so far is placing well in search results.
=======================
11. Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
A. Not yet! I am not particularly worried about it but I do try to write in such a way that others would be inticed to submit my articles.
12. Explain to me what META tags matter in today's world.
A. The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or content. The META keywords tag is not much of a factor in the major search engines.
13. Explain various steps that you would take to optimize a website?
A. 1. Interview the client to get a good grasp of the site's goals.
2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site.
3. Analyze site content, titles, META tags, and "alt" attributes to determine usage of relavant keywords and phrases.
4. Examine site navigation, link structure.
5. Determine the existence of robots.txt and sitemap.
6. Make recommendations for changes needed for the site and each individual page.
14. If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
A. I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.
15. Rate from 1 to 10, tell me the most important "on page" elements
A. #1 issue is content being relevant to expected search terms.
# 2 would then be page titles
# 3 is navigation structure.
# 4 would be "alt" attributes for images and other media presented on pages.
16. What do you think about link buying?
A. I discourage the practice for the most part. But in some cases, to beat our competitor, we have to buy some links from some relevant and good sites (like in footer or blogroll). One exception would be purchasing listings in highly reputable directories such as Yahoo directory.
17. What is Latent Semantic Analysis (LSI Indexing)?
A. LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "mobile phone deals" a literal search would only match the words used without taking into account words such as "phones", "phone". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.
18. What is Phrase Based Indexing and Retrieval and what roles does it play?
A. In regards to search results, it is a method that search engines such as google use to determine "relevance of a page based on phrases" acutally used in a document. Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.
19. What is the difference between SEO and SEM?
A. Seo is search engine optimization and is the process you use in getting your pages to place well on organic search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM.
20. What kind of strategies do you normally implement for backlinks?
A. I check the competitors backlinks to find hightly relevant sites and request a link from them. If reciprocal linking (or 3-way linking) is required, I may be able to place a link back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases, articles, directories, blogs to relevant media.
========================
21. What role does social media play in an SEO strategy?
A. Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing. E-mail marketing is also used as viral marketing.
22. What things wouldn't you to do increase rankings because the risk of penalty is too high?
A. I would avoid any site with the appearance of a link farm. I would also avoid any "spam" practice such as sites that re-direct visitors to your site.
23. Why might you want to use nofollow on an internal link?
A. Many sites have links (shoping carts and member login or logout links) that does nothig to contribute to site content. The search engine does not need to index those pages. Also putting nofollow will not contribute your page's link juice, rather search engines will still be able to crawl your links.
24. Are you familiar with web analytics and what packages are your familiar with?
A. Yes I am and the tool I use most frequently is Google's webmaster tools. I also use the available statcounter tools for my own sites. Knowing what search terms your visitors are actually using to find your site as well as where those visitors are coming from will help refine SEO efforts. The amount of time each visitor spends on your site will help in determining if content changes are needed.
25. From an analytics perspective, what is different between a user from organic search results and type-in user?
A A user coming into your site from an organic search usually has never visited your site before or is performing a general search for a specific product or topic. These visitors are trying to find the site that most suits thier needs. A "type-in" user is specifally interested in your website. They may have found your URL in print advertising or from a friend. Often, these users are familiar with what you are offering and are coming back to your site as a repeat visitor. A type-in user can be a returning visitor too.
26. What does competitive analysis mean to you and what techniques do you use?
A. Competitive analysis means taking a close look at websites that rank highly in search results and comparing those sites to the one you are optimizing. They have employed methods that are working and are a valuable source for ideas.
27. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
A. I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.
28. How many target keywords should a site have?
A. I advise not more than three or four well related keyword phrases per page. This allows for more effective optimization.
29. Why does Google rank Wikipedia for so many topics?
A. Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.
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