Rahul Vishela Blog

1. A proper thought of keyword analysis will have keywords with Brand Names, Model Numbers, Product Names and Categories, because this is the way a user performs searches. Having said that, long tail keywords should be a part of your Keyword Strategy. 2. Dynamic URLs add more to it by auto generated pages , you need to make sure that all auto/cart generated pages are being tagged with “NOINDEX, NOFOLLOW”, because if you have duplicate content running on your website, original and unique pages might get affected as well. 3. Low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages could eventually help the rankings of your higher-quality content. Shallow pages are pages which offer the same content and does not add any extra value. 4. Make sure that the meta elements ( Description, Titles) of your web-pages are unique as well. You can check...

1. To get unique content at little cost, encourage your users to upload reviews, comments, photos, videos, etc. 2. When your content is being reused without your permission, request that Google remove the page under the Digital Millennium Copyright Act. 3. Focus on heavily marketing few hot items instead of every single product. Make sure to directly link to these product pages from your homepage. 4. Review the analytics of a product page you want to promote. Identify the long-tail keywords that are driving users to the page — and incorporate them into your copy for Googlebot to crawl. 5. The popularity of Google Image Search and Google’s Universal blended search makes the optimization of all media types essential. Optimize image title tags, alt tags, and ensure that all links pointing to the image include relevant keywords. Rename those generic image titles (Product125.jpg becomes BlueCardiganSweater.jpg). 6. GoogleBot now crawls Google News, and “it’s a great way for smaller brands ...