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Optimizing eCommerce websites

1. To get unique content at little cost, encourage your users to upload reviews, comments, photos, videos, etc.
2. When your content is being reused without your permission, request that Google remove the page under the Digital Millennium Copyright Act.
3. Focus on heavily marketing few hot items instead of every single product. Make sure to directly link to these product pages from your homepage.
4. Review the analytics of a product page you want to promote. Identify the long-tail keywords that are driving users to the page — and incorporate them into your copy for Googlebot to crawl.
5. The popularity of Google Image Search and Google’s Universal blended search makes the optimization of all media types essential. Optimize image title tags, alt tags, and ensure that all links pointing to the image include relevant keywords. Rename those generic image titles (Product125.jpg becomes BlueCardiganSweater.jpg).
6. GoogleBot now crawls Google News, and “it’s a great way for smaller brands to play with the big brand,” says Osmeoloski. “A small boutique could go to their local news outlet with a story about top spring fashion trends, resulting in their URL appearing in news results.”
7. Take advantage of Google products. Google Base has been rebooted as the Google Merchant Center, where site owners can upload product feeds for easy discovery in Google Product Search.
8. Many brands already have Facebook Pages, but the emergence of "Search, Plus Your World" just made Google+ more relevant. Users now see photos, posts and content from their friends integrated into their search results. Be active on Google+ to increase your chances of appearing more prominently in the search of a potential customer.
9. Take advantage of Google Places. Google reports that one in five searches is related to location. If you have multiple storefronts, make sure they’re individually listed and include detailed information: business hours, photos, and even coupons.
10. Ecommerce sites are often generated from structured data converted to HTML for human consumption — but not optimized for Googlebot. The formalized outlines found on schema.org will provide search engines with access to your data.

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