Rahul Vishela Blog

1. In-depth articles - 6% of Google search results contain In-depth articles. - Schema.org Article markup - Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. - Google+ Authorship (Authorship markup is no longer supported in web search.). - Pagination and canonicalization best practices. - First click free – for paywall content(Content targeting in which the first article page can be seen without subscribing, any further clicks on the article page will prompt the user to log-in or subscribe to the news site. ). 2. Rich snippets from structured data - including events, songs, videos and breadcrumbs. 3. Video optimization - Video snippets generally require creating a video XML sitemap and adding schema.org video markup. As the thumbnail highly influences clicks, choose wisely. 4. Improving site speed - Make Sure Your Site is Responsive - Improving site speed not only improve...

ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks, the more downloads will be there.  The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app. Various components that can affect your ASO: Main Factors: Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app. Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realiz...