1. In-depth articles - 6% of Google search results contain In-depth articles.
- Schema.org Article markup
- Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.
- Google+ Authorship (Authorship markup is no longer supported in web search.).
- Pagination and canonicalization best practices.
- First click free – for paywall content(Content targeting in which the first article page can be seen without subscribing, any further clicks on the article page will prompt the user to log-in or subscribe to the news site. ).
2. Rich snippets from structured data
- including events, songs, videos and breadcrumbs.
3. Video optimization
- Video snippets generally require creating a video XML sitemap and adding schema.org video markup. As the thumbnail highly influences clicks, choose wisely.
4. Improving site speed
- Make Sure Your Site is Responsive
- Improving site speed not only improves visitor satisfaction but it may also have a direct influence on your search rankings.
- As important as page speed is for desktop search Google considers it even more important for mobile devices.
5. Smartphone SEO - Google confirms that smartphone errors may result in lower mobile rankings like:
- Redirecting visitors to the wrong mobile URL.
- Embedding a video that doesn't play on a particular phone (Flash video on an iPhone).
- Pop-ups that aren't easily closed on mobile.
- Buttons or fonts that are too small on a mobile device.
6. Social annotations with Google+
- When you share content on Google+, your network can see it every time they search Google.
7. Ongoing on-page SEO
- indexing, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization.
8. Advertise
- Paid search
- Paid social
- Display advertising are all excellent ways of attracting visitors.
9. Get Social
- Image-heavy social sites like Pinterest and Instagram.
- Twitter and Facebook.
10. Content Marketing
- News-based blog posts with long-form content
- Infographics and data-driven pieces for maximum impact
11. Target Long-Tail Keywords
- Long-tail keywords account for a majority of web searches.
- A great benefit of staying focused with long-tail key terms is that they usually convert better.
- Structure some content around those.
12. Start Guest Blogging
- Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain.
13. Go After Referral Traffic
14. Post Content to LinkedIn
- Doing so can boost traffic to your site, as well as increase your profile within your industry.
15. Link Internally
16. Don’t Neglect Email Marketing
- Share newsletters
- Share updates
17. Examine Your Analytics Data
- Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies.
18. Decrease Bounce Rate
- Check your keywords for this, and optimize those pages to reduce your bounce rate.
19. Create a Company Blog to Increase SEO Traffic
- Use the blog to write about your niche, whether it's construction, beauty or entertainment.
- Try to do keyword research to find out which phrases are trending in your industry and include them in the blog posts.
- Schema.org Article markup
- Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.
- Google+ Authorship (Authorship markup is no longer supported in web search.).
- Pagination and canonicalization best practices.
- First click free – for paywall content(Content targeting in which the first article page can be seen without subscribing, any further clicks on the article page will prompt the user to log-in or subscribe to the news site. ).
2. Rich snippets from structured data
- including events, songs, videos and breadcrumbs.
3. Video optimization
- Video snippets generally require creating a video XML sitemap and adding schema.org video markup. As the thumbnail highly influences clicks, choose wisely.
4. Improving site speed
- Make Sure Your Site is Responsive
- Improving site speed not only improves visitor satisfaction but it may also have a direct influence on your search rankings.
- As important as page speed is for desktop search Google considers it even more important for mobile devices.
5. Smartphone SEO - Google confirms that smartphone errors may result in lower mobile rankings like:
- Redirecting visitors to the wrong mobile URL.
- Embedding a video that doesn't play on a particular phone (Flash video on an iPhone).
- Pop-ups that aren't easily closed on mobile.
- Buttons or fonts that are too small on a mobile device.
6. Social annotations with Google+
- When you share content on Google+, your network can see it every time they search Google.
7. Ongoing on-page SEO
- indexing, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization.
8. Advertise
- Paid search
- Paid social
- Display advertising are all excellent ways of attracting visitors.
9. Get Social
- Image-heavy social sites like Pinterest and Instagram.
- Twitter and Facebook.
10. Content Marketing
- News-based blog posts with long-form content
- Infographics and data-driven pieces for maximum impact
11. Target Long-Tail Keywords
- Long-tail keywords account for a majority of web searches.
- A great benefit of staying focused with long-tail key terms is that they usually convert better.
- Structure some content around those.
12. Start Guest Blogging
- Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain.
13. Go After Referral Traffic
14. Post Content to LinkedIn
- Doing so can boost traffic to your site, as well as increase your profile within your industry.
15. Link Internally
16. Don’t Neglect Email Marketing
- Share newsletters
- Share updates
17. Examine Your Analytics Data
- Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies.
18. Decrease Bounce Rate
- Check your keywords for this, and optimize those pages to reduce your bounce rate.
19. Create a Company Blog to Increase SEO Traffic
- Use the blog to write about your niche, whether it's construction, beauty or entertainment.
- Try to do keyword research to find out which phrases are trending in your industry and include them in the blog posts.
Thanks for share the valuable info about IT Services .
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